Google might not dominate the search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. I've personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive.
The problem with link building campaigns is you rarely get out of them what you put in. You're doing pretty good if you get responses from one in four people you contact. In order to make things simpler, people often join traffic exchange programs, or simply post forms on their page and wait for link partners to come to them.
The problem with these methods is you often get offers from sites you don't particularly want to link with. Maybe they're selling something you'd rather not be associated with, or their site is brand-new and sloppily put together, and it's not going to be much of a boost to your PageRank. Now, I'm not saying you should never link to a new site, because today's PR-nothing could be tomorrow's PR 6 or 7. Rather, I just want to offer a tip to help you capitalize on your link hunting time.
Step 1: Do a Google search for your target keywords.
Step 2: Visit the highest ranking sites, and use Google Toolbar to check their back links.
Step 3: Ask for links from the sites that appear in the back links.
Simple, hunh? What this does for you is thus: gets you in contact with people who are willing to exchange links with sites in your keyword area, and perhaps more importantly, gets you in contact with sites that have a high enough PageRank to appear in Google's back links (typically, only PageRank 4 sites and above appear here).
This should help you find the links that can truly help you, and it should cut down on your wasted link hunting time. Now, don't you have some links to find?
TC Thorn makes a living from advertising and affiliate programs. This article first appeared at Webmaster Articles. It may be reprinted so long as it is not altered and the link is included.